The Audience Quality Score, or AQS, is an indicator that gives you a quick overview of the quality of an influencer's audience, which our Fame Check algorithm feeds continuously.
It is calculated by combining data about the quality of his followers, the engagement rate, as well as the rate of authenticity of the engagements made on the account.
The AQS is then presented as a score ranging from 1 to 100 where 100 indicates a very qualitative audience.
You also have access to the type of audience and have a more precise vision of the quality of the audience of these influencers. The audience is broken down as follows:
- Real Followers: the "real followers" are people whose activities are not identified as suspicious and engage with the publications of the accounts they follow.
- Mass Subscribers: mass subscribers are Instagram users with more than 1,500 subscriptions. According to the Instagram algorithm, mass followers only see 10% of posts from people they follow.
- Suspicious accounts: suspicious accounts are people who use bots and apps external to Instagram in order to get fake likes, fake comments and fake followers.
- Influencers: people who have more than 5,000 quality followers and less than 1,500 likes are called "influencers".
Finally, you have access to more info on the demographics of your influencers' audience: this data allows you to see the location of the influencer's followers by country and city.