Once your campaign is up and running, you will surely have to choose between the profiles of different influencers.
To do so, you can access their profile: in the "Campaigns" tab, click on the campaign of your choice, then on the "Campaign follow-up" tab. Here, you have access to "Influencers to validate", and by clicking on their profile you will have access to a lot of information about them: their engagement rate on Instagram, their number of views on Blog or YouTube, their past collaborations on Hivency... You'll be able to see the whole world of the artist to make your choice easier!
Depending on the objectives of your campaign, the information to collect will be different.
However, here is some key information to help you choose your influencers:
1- The coherence between the influencer's universe and the target of your offer
You can consult the influencer's profile on social networks in one click. This way, you can get an idea of their style, their universe, their way of taking pictures, etc.
2- Their AQS
The Audience Quality Score (AQS) is calculated by combining data about the quality of the followers, the engagement rate, as well as the authenticity rate of the engagements made on the account.
The AQS is then presented as a score ranging from 1 to 100 where 100 indicates a very qualitative audience.
3- Their type
This allows you to see if the influencer has a community that corresponds to your target. You have access to a fine vision of his audience type, differentiating here between "real" followers, mass subscribers, influencers and suspicious accounts. You will also have access to a breakdown of this audience by age, country and gender.
4- Their engagement rate
A good* engagement rate is considered to be equal or superior to 2.5%.
*The smaller the community (number of subscribers), the higher the engagement rate.
5- Comments from other brands
You can see on the influencers' profiles the comments and stars left by other brands with which they would have done collaborations.
🕰 You have a certain number of days to validate the influencers.
Be careful with this if you don't want the requests to expire before you've had time to validate them!